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How Content Marketing and Social Media Work Together While social media and content marketing could appear to be two distinct things, in reality, they work together. Brands can maximize a robust piece of content, like a white paper or blog post, by sharing small fragments of it on their social channels. A strategy can help you focus and maximize your efforts to extract the greatest value from every piece of content. It can also help you avoid vanity metrics and determine what matters to your business, like branding awareness or traffic to your website. 1. Identify Your Audience Social marketing via media is a fantastic method to connect with potential customers and develop relationships. However, before you create the appropriate content for your target audience you must know who they are. This will enable you to design a strategy that is that is more likely to meet your goals and increase your bottom line. Begin by observing who interacts and follows your company in social media. What are their areas of interest? What kinds of information do they search for and what is their reason? This information will help you find similar people on other social media platforms. You can also gain insight into your audience by studying the content of other companies within your industry. What kinds of posts do they create and share? What kind of content is working for them? This will provide some information on how to create content. You can also directly reach out to your followers via social media platforms to find out what they want to know about you. ModCloth, for example, regularly asks their followers to send in photos of them wearing its products. The photos are then showcased on ModCloth's social media accounts. This approach makes the brand feel more connected to its audience and can help drive engagement. It's time to create and distribute content once you've identified and defined your target audience. Remember to track your metrics, but only those that connect to your SMART goals and KPIs (which you set in step #1). Be aware that not all of your content will be successful right away However, if you're consistent and stick with your plan, you'll eventually see the results you're after. 2. Create a Strategy You need a strategy to increase your social media presence. The posting of random content without reason or plan isn't likely to help you gain new followers or get them to visit your site or convert into customers or clients. Instead, develop a documented content strategy that you and your team follow. This will aid you in setting SMART goals, develop and share content regularly, and measure your results. To create your social content marketing strategy for your media begin by creating your buyer personas for social (or fictional representations of your ideal customers). From there, think about the kinds of content that they like and the formats that resonate best on each platform. Instagram and TikTok, for example, are great platforms for visuals such as photos and short videos. Twitter, on the other hand, is a better choice for text-based posts or links. Also think about how you can utilize each platform to showcase your brand in different ways. For instance, Instagram is a great platform for fashion companies to showcase their distinctive designs and products. In the same way, Stumptown Coffee Roasters uses their Facebook page to promote events and locations across the country. Incorporate call-to actions in your posts to encourage readers' interaction. If you are hosting an event or announcing ask your followers to share it, tag their friends or leave comments. Keep in mind that social media can be an excellent platform to display customer reviews and testimonials. They can be extremely effective at increasing the trust that your audience has in you, particularly if they come from other social media users who are using or recommending your product or service. 3. Create Content In order to effectively promote your business on social media, you must create content that reaches your target audience. This can be accomplished through a variety of methods such as blogging, video, podcasts, infographics and many more. It is also crucial to consider the type of content that your audience will want to see and share. Research shows that information and promotional posts are less popular on social media than personal and plainly enjoyable content. Once you have a clear idea of your target audience and goals for marketing, you can begin planning the kinds of content you'd like create. Ideally, you should mix promotional posts with informative, entertaining or educational content. This will allow your audience to connect with your company and increase the chances of converting them into customers. One of the most popular methods for creating content is to speak with the top experts in your industry. This is a great way to get insight into the latest trends and strategies within your niche. You can also promote your company by sharing the article on social networks of individuals. Other popular types of content include tips, tricks, hacks as well as industry news updates and other interesting information that can be beneficial to your audience. Think about adding visual content to your posts. This has been proven to be more effective in grabbing attention and increasing engagement. Additionally, it's important to keep track of your content's performance and make necessary changes. For example, if one type of content is performing poorly you may need to alter the subject or the angle from which it's being distributed. 4. Share sickseo to share your strategy and relevant content on social media. This is a great way to increase your reach and draw in new customers. Just make sure to keep your updates short and use appealing titles. Also, don't forget to diversify the types of content you post such as videos, images, text and links can all be good options. It's also recommended to try to generate interest in your content by posting it on different platforms at different times of the day. This will ensure that your content is seen by the most people. You may also want to think about partnering with influencers, or even running a competition. This can be an excellent method of generating publicity and traffic for your brand. Once your audience begins to see you as a trusted source of information, they'll be more likely to engage with your content and become customers. This is why it's essential to focus on quality rather than quantity when you're marketing your content. It is important to remember that if you're using a pillar strategy for content marketing, it is a good idea to post links to your long form content on social media. This will give your followers a preview of what's coming and encourage them go to the full article or blog. It's not always clear why a certain content is shared more often than others. It is worthwhile to study the psychology of sharing to determine what is driving people to share certain pieces of content. This will help you create a more effective content marketing strategy in the near future. 5. Keep track of your results It is important to monitor the results after having created your content and then shared it. You'll be able to determine if your strategy worked or if it is necessary to modify it. For instance, you could find that a certain kind of content is performing better than another, or that certain platforms have more engagement than other platforms. You can utilize tools such as Mention and Hootsuite to monitor your reach on social media and track how your content is performing. It is also important to remember that the fact that your content is performing well doesn't necessarily mean that you should stop sharing it on every platform. Each platform has its own audience and own best practices, so it is essential to tailor your content to each one. This way, you can not overdo it and upset your audience. When you analyze results, be sure to include all metrics that are important to you and your staff. Select metrics that align with your goals and KPIs that are SMART, and be sure to distinguish them from the various social media platforms that you are using. With the proper strategy and tactics, you can effectively integrate social media and content marketing to increase brand awareness, drive website traffic, increase leads, increase sales, establish authority and more. For more information about how to implement an effective content marketing strategy, check out this free guide to download from DemandJump. It contains tips, case studies and more from companies like yours who have beat the algorithms and succeeded in content marketing. Sign up today to receive your copy!